It would be nice if these entities would come to the realization that MTConnect makes all these manufacturing buzzword compliant pipe dreams a reality. Maybe we need a BASF commercial:
"At BASF, we don't make a lot of the products you buy. We make a lot of the products you buy better."
"At The MTConnect Institute, we don't write the manufacturing white papers you publish. We publish the manufacturing data that make your white papers a reality."
MTConnect: Different Devices, Common Connection