One of my pet peeves is going to a Conference, watching someone ask a very basic question, and then listening to the speaker or panelist go on and on using every buzzword every invented and not saying a damn thing. This is especially true when topic is Service Oriented Architecture. I brought this up at the last conference that I attended. When someone asks what is SOA and the answer provides zero real life examples, then chances are you are hearing a description of what I like to call SnOA - Snake Oil Architecture. I have a very simple framework for judging answers that I call my THREE "C's"
- Is it CLEAR?
- Is it CONCISE?
- Is it COMPELLING?
