Tuesday, April 8, 2014

Speaking at [MC]2 2014 This Week


Attention: [MC]2 2014 Attendees!

 
PRODUCT LINKS
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 Machine Monitoring
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

MTConnect Conference and Modern Machine Shop Article Featuring MTConnect and MERLIN 
  Manufacturing Execution Real-time Lean Information Network.
 
 MTConnect Conference [MC]2 April 8 – 10, 2014
 
According to John Byrd, former president of AMT, MTConnect will be more important in the 21st century for manufacturing than CNC was for manufacturing in the 20th century(1).  The most important leap forward in manufacturing is all about the data from machines. You can learn about this at the [MC]2 Conference being held April 8 – 10, 2014, at the Caribe Royal Orlando, in Orlando, FL.
Memex will be at booth #10.
 
The MTConnect Institute is compiling a world-class roster of manufacturing technology thought leaders and industry insiders for the [MC]2 conference, which will be packed with timely insights, strategic views, and actionable items. The theme for 2014 is “Advancing Data-Driven Manufacturing” and Memex will be giving two presentations.
 
Presentation: MTConnecting Your Income Statement
When: Wednesday April 9, 2014, 1:30 pm – 2:15 pm
Dave McPhail (President and CEO) and Dave Edstrom (former President of the MTConnect Institute and now CTO of Memex) in a discussion about how the holy grail in manufacturing is not just about getting the data via MTConnect and having a shop floor monitoring dashboard in place, it is about doing it profitably.
 
Presentation: Manufacturing and Scaling Big Data
When: Wednesday April 9, 2014, 5 pm – 5:30 pm
Dave Edstrom (former President of the MTConnect Institute and now CTO of Memex) will address the future technical and business challenges of manufacturing and scaling big data.
 

 
Article about Mazak using MTConnect and MERLIN
 
Mark Albert, editor-in-chief of Modern Machine Shop Magazine, wrote a fantastic article titled “Data-Driven Manufacturing Moves Ahead at Mazak”. The article discusses how machine giant Mazak is utilizing MTConnect at their North American Headquarters and Technology Center in Florence, KY. MERLIN and MTConnect’s capabilities of integrating throughout the shop floor are discussed at length throughout the article. Mazak is currently in the process of rolling out MERLIN throughout the entire Florence, KY plant.
 

 
Many new purchase orders for MERLIN!
 
Memex’s solution MERLIN (Manufacturing Execution Real-time Lean Information Network) is a manufacturing execution system and machine-to-machine communications platform. The unique proposition of MTConnect is that it is an M2M communications platform for any machine, and with MERLIN solving that last meter of connection to your machine, your facility could be taken to world class standards. Your company can be getting data from your machines in just a matter of days.
 
Some of the companies that have recently installed the MTConnect and MERLIN solutions include Jade Corporation, Natoli Engineering, Magellan Aerospace, Mazak, Okuma America, Primus Metals and Vermeer.
 
Call Memex today to find out how you can take your company to the top!
 
For an introductory 1 hour overview of MERLIN, pleas email Carolene or call sales at 1-905-635-3041.
 
(1) Edstrom, Dave. MTConnect: To Measure Is To Know. Ashburn, VA: Virtual Photons and Electrons, LLC, 2013. Print.

Monday, April 7, 2014

Dave Edstrom Interview on The Memex MERLIN Revolution in Manufacturing



Below is a 9 minute interview I did with Proactive Investors in the UK on revolutions we are seeing in manufacturing and how Memex Automation's MERLIN is leading that revolution.



Sunday, April 6, 2014

Memex Automation Becomes Okuma THINC Partner


Memex Automation
 
 
View Website
3425 Harvester Road, Suite 200
Burlington, Ontario L7N 3N1 Canada
Phone: 905.635.1540
Fax: 905.631.9640

Where to find us: YouTubeLinked InTwitterFacebook
Memex Automation offers Shop Floor to Top Floor information in real-time. Memex connects machines to corporate networks with MERLIN, an MES M2M communications platform. As a world leader in manufacturing technology, Memex specializes in offering manufacturers real-time productivity information tools. Since 1992 Memex has over 12,000 customers and 320 dealers worldwide and delivers solutions to improve the way machines operate and connect on the factory floor to management.

MERLIN can increase manufacturing shop floor efficiency by 10% or more.  A real-time machine monitoring solution, MERLIN is an MES system and an M2M (machine to machine) communications platform giving operational visibility. Bi-directionally integrated into any ERP, it generates OEE plant-wide, machine, operator or other metric basis, providing visibility, comparison of actual to scheduled production, scheduling, historian, emailed alerts, automated reporting and historical analyses.

Nationals Home Opener


Long time friend and former neighbor, Peter Eelman, invited me to the home opener on Friday April 4th with Pat McGibbon and Pat's wife Rhonda.  It was a lot of fun and AMT has great seats!  I was there in 2010 in my first year consulting for AMT, so it was cool to be here my last year consulting for AMT as well.


There is (from left to right) Peter, Rhonda, Pat and me.


Above is the Nat's starters at the beginning of the game.

Saturday, April 5, 2014

Edelweiss Restaurant and Tree House With Tim's JMU Buddies


Julie and I went down to JMU today to see our youngest son Tim.  We took out Tim's buddies, Nick, Kyle and Kevin to lunch at our favorite restaurant Edelweiss in Staunton, VA.

We ordered three orders of Ham hocks as well as meals for each of us. No one went away hungry.  We then went to Klines in Harrisonburg for ice cream after lunch.


Above (from left to right) is Nick, Kyle, Kevin, me (holding the mother of all ham hocks), Julie and Tim.


Above is the great German beer selection they have. Since we normally have lunch there, I just get Dr. Pepper.


Above is the map of the beers in Germany.


 Above is a photo that Tim's friend Nick took of the entire tree house that Walter owns.  Walter is the creator and owner of the Edelweiss Restaurant, who created the tree house in 14 years.

 
Above is Walter, who is the owner of the Edelweiss Restaurant, who gave us the tour of his tree house that he built.  It literally is the mother of all tree houses with multiple rooms, running water, 100 amps of electricity, four refrigerators, two HD TVs, overlooking a small running creek and just very, very cool.


Above is one of the many covered porches that Walter (right) has in his tree house.  Left is our youngest son Tim.


Above is the view from the porch in the previous photo.  The creek makes a very nice and gentle background noise as well as is lit at night.


Meeting Mario Andretti in Ashburn With Slim


There is likely no more famous race car driver than Mario Andretti.  The Andretti family is the royal family of racing.

Below is my father with the huge Firestone tire with Mario Andretti in the middle of it at the Ashburn Virgina Tire and Auto


Below is my father, Mario Andretti and me.  Mario was very nice to me and my father.  He signed photographs and my Corvette sweatshirt that I will frame.  I told him how bummed I was when his grandson Marco lost by 0.0635 of a second to Sam Hornish Jr. in the second closest finish in Indy history.  We met Steve Ferry there as well and it was a great day meeting Mario Andretti!


Thursday, April 3, 2014

God Bless My Uncle Gene



Yesterday morning, my father called a call from his sister-in-law, Cheryl Edstrom to tell him the very sad news that my uncle Gene, my dad's youngest brother, lost his battle with cancer.

Gene was loved by all and had a fantastic sense of humor.  My mother told us a story last night that I had ever heard before.  When my grandmother told her sons, my father John and his brother Luverne, thye had a brother, she asked them what they should name the fourth son.  Merle, the other brother, apparently was not there at the time.  What was there response?  "How about Roy Rogers or Gene Autry?"   Dorothy and Kenneth Edstrom (their parents) decided on Gene Arthur.

I am closest to Gene's oldest son, Chris, who is a true American hero.  Chris has been in Iraq two times and Afghanistan two times as well.

When I was very young, Gene used to kid me about the Air Force because he was in the Army.  He used to say stuff like, "you know David, the Army planes and pilots are much better than the Air Force pilots."  My father was both a pilot and later an air traffic controller, so that naturally got me going as a little kid.

My memories of Gene go back to the family farm in Randolph, Minnesota where Gene gave me some rides on his snowmobile.  I also remember when Gene came down to visit us in Trenton, Illinois.  He came down in a brand new Oldsmobile 442 that was a very, very cool car.  My sister, father and I played catch every day and Gene left his glove back in Minnesota.  I remember he just went out and bought a new glove.  I remember thinking, "wow, he can buy a brand new car and just buys a new glove whenever he needs one!"

When I turned 18, I happened to be back in Minnesota during that time - 1977.  My uncle Gene, Uncle Luverne and Uncle Merle decided to take the oldest grandson of Kenneth and Dorothy Edstrom to the local bar in Randolph, Minnesota.  Randolph is small.  How small is it? Today it is 436 people.  That probably includes the nearby farms as well.   They take me to the only bar in Randolph and announce it is my 18th birthday.  It is 3pm on a Saturday and it is twenty five cents a beer.  A couple of local farmers buy me a beer.  When I find out that beers are only a quarter, I then buy two beers for every farmer there and my three uncles.  Needless to say, I got hammered.  I remember Gene keeping me upright as the road in Randolph was spinning towards me.  Gene used to always kid me about that day.

Unfortunately, my parents cannot go back as my father is still undergoing chemotherapy and the latest IVIG did not give him the energy he needs to travel and my mom is still recovering from her stroke as well.  I have great, great memories of Gene Edstrom. 

Here is the official obituary.

My god bless his soul and provide comfort to all those family and friends who he touched....




Memex Automation Engages Investor Relations Firms




We, at Memex Automation, engaged a couple of companies to help us with investor relations and shareholder communications.  These are exciting times with a world of opportunities in front of us!
 
The full press release is below:

Memex Automation Engages Investor Relations Firms

Burlington, ON, Canada – March 26, 2014 – Astrix Networks Inc. (TSX-V: OEE) operating under the trade name Memex Automation Inc. (“Memex” or the “Company”), the global leader of manufacturing M2M productivity solutions, is pleased to announce that it has engaged Investor Cubed Inc. (“Investor Cubed”) and Proactive Investors (“Proactive”), to provide investor relations and shareholder communications services effective immediately.  Both Investor Cubed and Proactive will focus on increasing investor awareness in their respective verticals, introducing Memex to its network of investment advisors, investment dealers, institutions and other financial professionals.

In connection with these engagements, Investor Cubed has been awarded a consulting contract for a term of fifteen months on a fee for services basis, $5,000 per month, and granted options to purchase 250,000 shares of Memex at a price of twenty cents per share.  Proactive subscribed for $24,500 of the previously announced private placement at 14 cents per share and has been engaged for a term of one year on a contract of the same total value.  The Investor Cubed options will vest quarterly in four batches of 62,500 each during the term of the contract starting September 19, 2014. The contract may be cancelled at the end of a quarter under certain conditions.  Any options not vested will terminate upon the cancellation of the contract.  The options are governed by the provisions of the Company’s stock option plan and the policies of the TSX Venture Exchange.

“As a new public company, we’re committed to building both our core business and our public company profile at the same time,” said David McPhail, CEO. “The simultaneous appointment of Investor Cubed and Proactive enables us to reach investors, brokers, dealers and institutional investors succinctly, globally.  Whereas Investor Cubed is well positioned in Canada, Proactive gets us into New York, London and Frankfurt, Sydney and SE Asia.  Our product, MERLIN, sells and markets globally.  Now we are marketing our stock globally,” he said.

“We are very pleased to be working with “OEE” as they represent the best of manufacturing productivity in the machine to management (M2M) industrial Internet space,” said Neil Simon, Investor Cubed’s CEO.    “This company is a unique opportunity for investors in the small cap sector who are interested in the Industrial Internet and its application within manufacturing.  I see the company becoming the RedHat of the Industrial Internet,” he said.

“I find OEE to be an interesting company,” said Ian McLelland, President, Proactive Investors.  “It’s interesting because they use the Internet securely to show manufacturers how to make more production and profit with the same labor and equipment.  For example, Mazak, North America’s largest machine tool builder based in Florence, KY, within an 800,000 square foot plant, published in the March online edition of Modern Machine Shop a 17% improvement in production equipment utilization after installing the company’s solution, MERLIN.  That’s impressive.  I believe my following in New York, London, Sydney and SE Asia will understand that value,” he said.

About Investor Cubed Inc.

Investor Cubed provides specialized consulting services to a select group of leading emerging and mid-capitalization companies, with an objective of taking our clients to the next level. Investor Cubed assists these companies in gaining exposure to an established national network of financial industry professionals. This broad network includes investment advisors, bank owned investment dealers and leading independent financial firms. In addition, Investor Cubed provides traditional investor relations services including tailored national marketing and communications strategies.

About Proactive Investor Service

Proactive Investors is a leading multi-media news organization, investor portal and events management business with offices in New York, Sydney, Toronto, Frankfurt and London.

Proactive Investors operates five financial websites in four languages providing breaking news, comment and analysis on hundreds of listed companies across the globe daily. Proactive is one of the fastest growing financial media portals in the world.  The group also operates hugely successful “investor forums” where three or four companies present to an audience of high net worth sophisticated investors, fund managers, hedge funds, private client brokers and analysts.

Globally, Proactive traffic continues to race ahead as private and professional investors continue to rank the group as one of the leading free sources of breaking news, in-depth comment and analysis and CEO interviews on companies listed on stock exchanges across the globe. In March 2010, total visitors to Proactive Investors websites eclipsed 1 million.  Proactive provides content to many of the world’s largest news amalgamators, financial websites, and news tracking services, and also provides commentary to dozens of other leading specialist investor focused websites.

About Memex Automation Inc.

Memex Automation (TSX-V:OEE) is the leader of the measurement of Overall Equipment Effectiveness (“OEE”) in real-time. OEE is the measurement of plant-wide capacity utilization. MERLIN (Manufacturing Enterprise Real-time Lean Information Network) generates OEE enterprise-wide, machine by machine. Frost & Sullivan awarded MERLIN its 2013 Technology Innovation Leadership Award. In 2013, Microsoft picked MERLIN to be its mid-market ERP machine connectivity solution. Mazak, North America’s largest original equipment manufacturer of machine tools, purchased MERLIN to manage its plant and now offers it on its price list. For more information, please visit: www.memex.ca.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this news release.

For further information please contact:

Memex Automation Inc.
Thomas Smeenk
Telephone: 905-536-3138
Email: Thomas.Smeenk@Memex.ca
www.memex.ca

Investor Cubed Inc.
Neil Simon
Telephone: 647-258-3311
Email: Nsimon@investor3.ca
www.investor3.ca

Proactive Investors
Sam Kiri
Telephone: 647-342-2932
Email: Sam@proactiveinvestors.com
www.proactiveinvestors.com

Sunday, March 30, 2014

Making Lost Rhino's $50 Growler's Easy To Handle


We live a little over 1/2 a mile from our favorite microbrewery - Lost Rhino in Ashburn, VA.

We have purchase our share of beer and food there, (great beer that they are always rotating) as well as Lost Rhino shirts and miscellaneous other swag.  Julie purchased two very nice growlers last year with the Lost Rhino logo on them.  They were $50 each because they are designed like a thermos with a vacuum layer to keep the beer very cold and so cold, that it can sit on the deck next to you so you do not have to waste very valuable time going back and forth to the fridge to refill your glass :-)

These growlers were perfect in every way except for two, they are hard to carry and hard to pour because they do not have a handle on them like your standard glass growlers always come with.  It is not easy to pour a beer when the growler is ful,l because it requires either two hands or for you to palm the growler with one hand.  Gripping the growler with two hands is not an option, because you can not tilt your glass when you pour so you do not get a huge head on the beer.

In addition, what is happening to these Lost Rhino growlers is that the connector on the caps are now breaking off.  The reason these cap connectors are breaking off is because people carry them by the connector since there is no handle. These cap connectors were clearly not designed to carry the weight of a full growler. While there is a lifetime warranty on these $50 growlers, so many of these have broken off that they do not have any in stock anymore.

Soooo, I designed to engineer a permanent fix to these almost perfect growlers.

Below is the original $50 Lost Rhino growler with the broken connector on it.  I put the blue/purple tape to make it easier to find my growler when we go over to the neighbors who also have these growlers.  Notice that there is no handle on this 64 ounce growler.




Below is the first part of the new and improved Lost Rhino growler.  Go to your favorite hardware store and get a gate handle.  I got this heavy duty handle below from Home Depot for $9.87.   Next step is to get some really heavy duty glue (E6000) 

What you would NOT want to do is to drill into this growler.  You would destroy the vacuum.

Spread it evenly over the handle contact surface.  Make sure the growler is on its side and you have something on each side to keep it rolling over when you place the handle on it.  Tape the handle down with some strong tape like gorilla tape (mother of all duct tape).



Let the glue set over 36 hours, then finish it up by using 12-14 gauge wire and getting it very tight using a pliers by twisting it as tight as you can.  This is key so that you are not testing the E6000 strength by itself.  It may work, but I prefer belts and suspenders when I design something :-)

Then, place black electrical tape over the wire, not for additional strength, but to keep the wire in place and it gives it a better look.



Now just enjoy your new Dave Edstrom Improved Lost Rhino Growler!!!



Wednesday, March 26, 2014

The Death of Net Neutrality


Timothy B. Lee of the Washington Post writes an excellent article titled, "Comcast’s deal with Netflix makes network neutrality obsolete"

As the article starts off:

"For the past two decades, the Internet has operated as an unregulated, competitive free market. Given the tendency of networked industries to lapse into monopoly—think of AT&T's 70-year hold over telephone service, for example—that's a minor miracle. But recent developments are putting the Internet's decentralized architecture in danger."
 Mr. Lee summarizes the problem as:

In recent months, the nation's largest residential Internet service providers have been demanding payment to deliver Netflix traffic to their own customers. On Sunday, the Wall Street Journal reported that Netflix has agreed to the demands of the nation's largest broadband provider, Comcast. The change represents a fundamental shift in power in the Internet economy that threatens to undermine the competitive market structure that have served Internet users so well for the past two decades.

Below is a very impressive statistic on the Internet and Netflix:
"In this version of the Internet, two big things have changed. First, Netflix is really big. The video streaming site now accounts for about 30 percent of all traffic on the Internet. Second, Verizon acquired the formerly independent backbone provider MCI in 2006, helping to turn itself into a major backbone provider in its own right."
I agree 100% with Mr. Lee's conclusion:
"One clear lesson, though, is that further industry consolidation can only make the situation worse. The more concentrated the broadband market becomes, the more leverage broadband providers like Comcast and Verizon will have over backbone providers like Cogent. That gives the FCC a good reason to be skeptical of Comcast's proposed acquisition of its largest rival, Time Warner Cable. Blocking that transaction could save the agency larger headaches in the future."

Monday, March 24, 2014

Nice West Coast Visit - Business and Pleasure


Dave McPhail and I were on the west coast for business.  This is flying in to SFO and just over the engine is the new Facebook (old Sun Microsytems) campus.



We managed to find a couple of hours for pleasure during the trip.  First trip was to the Computer History Museum.  It was Dave M's first time there and he really seemed to enjoy it.  Below is IBM's Watson exhibit.



Above is the TIM or Time Is Money calculator that I had to take for my youngest son Tim.


Above is blurry (it is hard to shoot through glass) of the November 3rd, 1971 Unix Programmer's Manul


Above is the famous button was a tribute to Bill Joy of Sun Microsystems and Unix

The very famous Unix license plate that DEC made as a giveaway.


The very famous Moore's Law exhibit


Dave and I saw this working model of the Babbage Difference Engine actually run (ok, try to run - it jammed the day we were there, still cool seeing it run live)

       Dave and I had lunch with my oldest son John at Facebook.  It is always with a little mixed feelings going there (used to be the old Sun campus) but it is great to see so much energy at the campus.  Facebook has done a tremendous job with the campus and are building a new state of the art campus across the street.  Dave and I picked up some Instagram t-shirts for our family members.

  Above is John and his fiancee Janet.  We had dinner at a very nice restaurant (The Slanted Door) with a great view of the Bay Bridge (below).   It's always great seeing John and Janet on my west coast trips.  I stayed over the weekend to have dinner with them both on Saturday night.



Above is a photo of the city at night from a pier just looking back at the Slanted Door restaurant at the pier.

Sunday, March 23, 2014

Nice CIM Article - Memex Automation Gains Chief Technology Officer


CIM - Canadian Industrial Machinery, is an excellent magazine and I am honored that CIM would carry my announcement of joining Memex Automation.

Below is my quote in the article:

“I am thrilled to be joining the Memex Automation team as the chief technology officer in an ownership position to drive technology, create new opportunities, and help it become a global power in manufacturing solutions,” said Edstrom.

Below is Dave McPhail, President and Chairman of the Board for Memex Automation's quote:

“I’m delighted Dave has joined our ownership and leadership team, as it enables him to continue to lead the global manufacturing sector out of the 20th century and into the 21st century with an MTConnect- based universal machine to machine productivity solution,” said Memex Automation President and CEO David McPhail."

Saturday, March 22, 2014

Mazak and Memex Data Driven Manufacturing Article in Modern Machine Shop



There is no better writer in manufacturing than Mark Albert of Modern Machine Shop and certainly no better MTConnect advocate.

Modern Machine Shop has an excellent article titled, "Data-Driven Manufacturing Moves Ahead at Mazak" that discusses Mazak utilizing MTConnect at Mazak’s North American Headquarters and Technology Center in Florence, Ky.

This is a great quote in the article by Brian Papke, President of Mazak USA:  “This total embrace of MTConnect was intended to make a statement,” Mr. Papke says. “We wanted to be a leader in both promoting and implementing MTConnect. We wanted our example to show the country the importance of moving toward data-driven manufacturing. MTConnect is an essential part of what makes data-driven manufacturing possible.”

Every machine tool monitoring company went after this business that I can think of and Memex Automation ended up winning by a landslide.  Below is a snippet of the article that discusses our solutions at Memex, called MERLIN:

Since November, all of these machines have been connected to the machine monitoring system, which uses MERLIN MES monitoring software developed by Memex Automation (Burlington, Ontario). MERLIN (Manufacturing Execution Real-time Lean Information Network) is a manufacturing execution system and machine-to-machine communications platform. Memex has been providing network connectivity, DNC software and machine monitoring systems since 1992 and has offered MTConnect-compatible versions of its MERLIN machine monitoring and manufacturing execution systems since 2010.
Dave McPhail, President and Chairman of the Board for Memex Automation stated the value proposition below:

“Rather than offering an expensive, custom installation for every client, we’ve produced a packaged, machine-to-machine toolkit adaptable by all manufacturers. The technological breakthrough here is that MERLIN is an MTConnect-based hardware and software module that does not require programming or setting up of PLCs. The MES leverages a company’s existing investment in plant, equipment and enterprise software,” says David McPhail, president and CEO of Memex Automation."

Neil Desrosiers of Mazak stated the history of the task force and why Memex's MERLIN was selected:

"This supplier was selected after a task force headed by Neil Desrosiers, Mazak’s developer of digital solutions, evaluated numerous commercial monitoring systems. This task force included IT personnel, machine operators, shopfloor supervisors and managers from the machining department. Two factors tipped the choice to MERLIN. The most important of these was the apparent ease with which reports could be configured for various users within the company. The other was the ability to store collected data and archived reports locally on a dedicated network server rather than on remote storage accessible on the Internet (the “cloud”), a concession to security concerns raised by the IT team."
Ben Schwawe, VP of Manufacturing at the Florence, KY Mazak facility stated:
"The machine monitoring system appears to be a good example of this sort of technology. In operation since November, the system has yielded significant benefits, initially by uncovering some easily fixed inefficiencies and practices. Mr. Schawe says that these fixes have increased uptime by 6.2 percent across the 15 machines that are fully integrated into the system. “This was that low-hanging fruit, so to speak,” he says. “We’ve also recognized some opportunities to make additional gains from efforts such as putting greater emphasis on having replacements for worn tools ready to go.” Taken together, these efforts have yielded a 17 percent improvement in utilization for the monitored machines so far.
But over and above these benefits is the advantage of having a system that takes the guesswork out of tracking machine utilization. “We can tell at a glance how we are doing, and the basis is in real-time data,” Mr. Schawe explains."

This is a true inflection point in not only MTConnect, but in Mazak's and Memex Automation's history. 

Thanks to Mark Albert for writing this fantastic article!

Tuesday, March 18, 2014

MTInsight's IMTS 2014 App: Lightning Strikes Twice


  
MTInsight's IMTS 2014 App: Lightning Strikes Twice
By
Dave Edstrom
MTInsight
In May 2012, I wrote an IMTS Insider article called, “The Killer App from MTInsight: IMTS 2012 App.” As I wrote in that article, a killer app is defined as an application that is so innovative that it creates its own category. It sells itself because it becomes an “absolute must-have.” Well, lightning has struck twice because the MTInsight's IMTS 2014 App is not only a killer app, but if you are an IMTS exhibitor and have not yet looked into what this app can offer you, then you are missing the single greatest opportunity to go from having a good IMTS experience to having a great IMTS experience. No matter the size of your booth, you should absolutely invest in MTInsight's IMTS 2014 App because it is the best bang for the buck going for IMTS.

 Two years ago, I wrote “MTInsight's IMTS 2012 is a killer app because 9 out of 10 exhibitors who receive a demo from AMT's Steve Lesnewich, Mark Kennedy or Kim Brown buy the IMTS 2012 App. Let me repeat that number in case you thought it was a typo — a 90% close ratio. Certainly Steve, Mark, and Kim are fantastic at what they do, but I would suggest that it is the tremendous value of MTInsight's IMTS 2012 App that basically sells itself.” IMTS 2014 is built upon the rock solid capabilities of the 2012 app. We have taken an over-the-fence home run and knocked it completely out of the park this time.
Many readers of the IMTS Insider have attended one of the IMTS 2014 workshops, where the MTInsight team talked about Identify, Invite and Impress at the as the pillars for the IMTS 2014 App. I believe there is a fourth pillar of the IMTS 2014 App and it is “I2” or “Increase Income.” IMTS exhibitors want to put money back in the till from new sales that never would have occurred if not for being at IMTS and using the app.
The killer IMTS 2014 app
Let's look at what happens at IMTS without the IMTS 2014 App; in fact, it is what happens at every trade show. Whether or not it is a manufacturing trade show, such as IMTS, or one of the other countless trade shows, the problems are the same. The number one challenge is getting the most number of qualified customers to your booth at the right time. While that sounds easy, it is quite hard, as all of you exhibitors know.
The first pillar of the IMTS 2014 App is Identify. How do you identify the right leads for your company at IMTS? MTInsight's IMTS 2014 app is the only source to reach out to those who have registered to attend IMTS 2014 prior to the show. There are a number of categories to select from to really focus on the types of prospects that you want to invite to your booth.
There is also a second important aspect of the first Identify pillar and that is booth staffing. How do you identify the type and number of people that you need in your booth? What is the right combination of sales people and technical people? What day and what time do you need the right combination of sales and technical people? Do you schedule a small seminar in the morning or in the afternoon? Which day is best? When should lunch be scheduled? When can folks leave the booth to go meet with someone else or check out the competition?
Think you need a crystal ball for those questions? Think again! Those questions can be answered with MTInsight's IMTS 2014 App, which shows attendance in different parts of the buildings on an hour-by-hour basis for the previous IMTS, a good indicator of traffic for the coming year, as well. The savings from properly staffing your booth can pay for the IMTS 2014 App many times over. This is before you have registered one additional sale because you purchased the app.
Invite is the second pillar and where we have enhanced the IMTS 2014 App. In 2012, we heard from a number of users of the IMTS 2012 App that they absolutely loved the app, but if they had one request, it would be to have a built-in way to email registrants. Well, that feature has been added to the 2014 app! It works in four easy steps:
  • Setup your email campaign
  • Select your list
  • Create your email
  • Send your email campaign
There is also a campaign reporting function that can be helpful in tracking different email campaigns.
The third pillar is Impress. After you have invited a prospect to your booth, you have an opportunity to do some research on that prospect ahead of time. You can learn about their business and some of the challenges they are having before they show up at your booth. As we all know, that is the difference between a typical salesperson and a great salesperson. This pre-work will allow you to impress your prospects and hopefully lead to the final pillar, which is “I2 — Increase Income.”
Hopefully, at this point, you realize that the ROI for MTInsight's IMTS 2014 App is not just the additional sales that can be pinpointed of the app, but rather there are a number of areas you saved money. Money was saved by properly staffing your booth and reaching out to the right set of registrants. These are the registrants who can best be served by your products or services, so that you have a much higher ratio of prospects versus tire kickers.
What about the top line? What about income? If we looked at the average price of a product or service at IMTS, it would only take one or two additional sales to pay for the IMTS 2014 App. How often can you say that about a product?
MTInsight Apps
If all this sounds too good to be true and you are questioning some of my claims, then please request to see a demo! You can go to www.MTInsight.org and request a demo of the IMTS 2014 App.
Finally, if I could offer only one single piece of advice for any exhibitor at IMTS 2014, go buy MTInsight's IMTS 2014 App. It will be the best investment that you will spend this year for any trade show that you attend. This is why I believe that lightning truly has struck twice with the IMTS 2014 App. Make your IMTS 2014 the best ever and buy MTInsight's IMTS 2014 App today!
MTInsight is the name given for the platform of game-changing business intelligence tools that are critical to succeed in today's manufacturing world. As is stated on the website, “MTInsight is based on three key elements: dynamic software, AMT's experience and analysis, and our unique data warehouse — all of the information AMT tracks on your markets, benchmarking surveys, industry forecasts, your competitors, customers and supply chain.” Go to the website to see all the other apps available to help you become more successful.

Monday, March 17, 2014

Obama Killing The Patent Trolls


Hopefully this article by David Kravets in Wired will be true.  Here is a snippet:

"A patent troll is generally understood to be a corporation that exists to stockpile patents for litigation purposes, instead of to build products. Often taking advantage of vague patent claims and a legal system slanted in the plaintiff’s favor, the company uses the patents to sue or threaten to sue other companies, with an eye to settling out of court for a fraction of what they were originally seeking.

The nation’s legal dockets are littered with patent cases with varying degrees of merit, challenging everything from mobile phone push notifications and podcasting to online payment methods and public Wi-Fi. Some 2,600 companies were targeted in new patent lawsuits last year alone.

Against that backdrop, Obama issued five executive orders on patent reform last summer. Among other things, they require the Patent and Trademark Office to stop issuing overly broad patents, and to force patent applicants to provide more details on what invention they are claiming. One of the orders opens up patent applications for public scrutiny — crowdsourcing — while they are in the approval stage, to help examiners locate prior art and assist with analyzing patent claims."

Wednesday, March 5, 2014

Tim Cook Takes A Stand on the Climate Change Deniers



This was very interesting to watch Tim Cook act like Steve Jobs:

"But Cook does care about the environment — and that became very clear on Friday, when the CEO had a terse exchange with an anti-environmental lobbying group"

snip...

"Cook's response was blistering. First of all, he insisted, environmental efforts also make economic sense. Even so, "we do a lot of things for reasons besides profit motive," the CEO said. "We want to leave the world better than we found it."
Anyone who had a problem with that? They should sell their Apple shares. "Get out of the stock," Cook suggested."